Carros de Foc

Brand Content / Ambassadors / Built Community / Community Managment / Production / online campaign

We looked for a challenge where the product of the brand was essential to achieve it. Carros de foc is a route that links 9 mountain refuges in the Pyrenees. The challenge was to unite the 9 refuges in a single day and in winter, making navigation difficult and the GPS being an indispensable element to follow the route. With a little more than 15 hours, we managed to carry out the challenge with mountain skis.

• Online campaign.
• An ambassador poses a challenge through which the product and its utilities are shown how it works.