LAUNCH OF THE NORTH FACE VECTIV RANGE AND TRAIL-BLAZERS PROGRAMM

Social Media / Branded Content / Product Launching

Trail runners are asking for more speed, more agility and more endurance, The North Face has listened to them and launched the Vectiv range of shoes. Now it’s time to give this incredible technology a voice. That’s why we’ve created a programme to increase conversion at physical points of sale and increase awareness of the Vectiv range. All through these two actions:

1. Vectiv Shoe Tests: in the best The North Face specialist running shops in Spain, we carry out tests with the participation of key agents in the area (running groups, races, opinion leaders). In this way, we give them the opportunity to test the shoes, thus increasing conversion at the point of sale.
2. Trail Blazers programme: in addition to the tests, we have a Tech-Rep team present in these specialist running shops advising runners on the Vectiv range.

• Sales management at the physical point of sale
• Tech-Reps management