COMMUNICATION MANAGEMENT FOR ALTRA RUNNING

Creation of a community / Story Telling / Social Media / Branded content

We manage Altra Running’s social networks to give visibility to the brand and the actions we do in parallel, such as the Running 4 Woman, the Altra tests or the Preparation for the Behobia.

To create this community, we have opinion leaders (Running Experts) and influential figures (Team Pacers and Team Red) in the world of running and trail running around the country, who help us to give a glocal character to the brand and directly impact our potential audience.

• Management of ambassadors
• Social Media Campaign
• Branded Content for Social Media