LAUNCHING AND CREATION OF NEVERSTOP BARCELONA

Create a community / Story Telling / Social Media / Branded Content / Event management / Product Focus

We have launched The North Face’s first outdoor community in Barcelona. NeverStop Barcelona is a community that allows you to learn and try all kinds of outdoor sports (trail running, climbing, trekking…) A group of explorers who train together every week to discover all that Barcelona has to offer. In addition, once a month, we organise a special event outside the city where those who have taken part in the weekly training sessions can make the most of their potential and enjoy these outings to the full.

These offline actions allow us to create good branded content to manage the networks and increase the community. As a complement, in all the training sessions we test the range of Vectiv shoes that The North Face has launched.

• Social Nets management and digital promotion
• Branded Content for Social Media
• Management of ambassadors
• Community launching and creation